What You Should Know about Social Media Planning

What is a social media marketing plan or social media plan? The social media marketing plan is a document that establishes the strategies necessary to achieve the company’s marketing objectives. In other words, it includes a well-developed social media marketing plan. It can be said that it is an instrument that directs all our strategies […]

Mobile Marketing: the Future of Digital Marketing

Who doesn’t use a smartphone these days? The use of this tool has been increasing year after year. Many companies have taken advantage of this boom to focus their sales strategies on mobile marketing. The idea is not only to segment the strategies towards the web, but to direct them towards the users of mobile […]

The Best Tips to Attract Web Traffic

If you have a web page with an innovative design, ideal to provide the user with the best experience, the most logical thing is that you want to get as many visits as possible. Getting your website traffic to evolve to achieve a high number of visits requires the application of certain strategies. In this […]

Advantages of Work Uniforms for a Company

Achieving an excellent corporate visual image is not a simple task; it requires a series of elements, but we must take the necessary steps to achieve it. Starting with the design, preparation, and implementation of work uniforms in our company would be a good beginning if we want our business to have an identity that […]

How Do Social Networks Influence Generation Z?

The Gen Z or centennials is a denomination used to refer to all those people who were born between 1995 and 2015; practically, most of them opened their eyes to the world at a time when everyone is constantly connected. A generation that has transformed written language from text to images to convey a message, […]

The Importance of Point of Purchase in Marketing

To encourage consumer purchases and motivate them to cross the line of indecision, you can apply the point of purchase strategy -also called POP for its acronym-. These are materials or products used to advertise or promote a company. They are small gifts that are given to the recipients to promote the brand or company. […]

Google promueve emprendimiento empresarial latino

Google trae a América Latina una nueva edición del programa de emprendimiento empresarial Launchpad Accelerator LATAM 2019, esta iniciativa está dirigida a startups en ascenso provenientes de toda Hispanoamérica. Las ciudades elegidas para este evento fueron México, Buenos Aires y Miami. Con este programa, la empresa con sede en Palo Alto procura que decenas de […]

Why Should Your Company Use Advertising Posters?

[vc_row][vc_column][vc_column_text]Social networks, the Internet, and mass media -such as television and radio- are currently the most popular ways to advertise. And, although the use of advertising posters is somewhat obsolete for some, no one can deny that they bring great benefits just like modern media. Advertising posters are basic but can lead to more customers. […]

PechaKucha: a Strategy to Innovate in Your Work

Undertaking a new project and having to present it to an audience requires the application of effective methods, especially if time is limited and you want to develop the topics in a practical and efficient way. The best strategy to innovate in your work and make the best use of content and time available is: […]

How to Measure the ROI in Your Instagram Stories? (Google Analytics Is Perfect!)

Do you already know how to measure the ROI (return on investment) of your Instagram Stories with Google Analytics? Have you managed to detect if this tool helps you achieve the proposed goals according to the marketing plan? Do you think that the time, effort, and money invested in creating the content that you upload […]