Sunday, February 23, 2020
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December finally arrived! By this time of the year, most shopping centers and stores have renewed their showcases with Christmas motifs. If you haven’t already, you are probably thinking of developing a campaign that generates engagement and helps you get the most sales. Don’t worry, you still have time to plan the best strategy for Christmas.

All marketing specialists know that this is the ideal season to promote products and services. If you want to end the year in a big way, all you need to do is creating a clever Christmas campaign. For this, you’ll have to design a plan with enough time to meet your expected results.

The month of December is perfect to be with family and friends, but it is also a spending season: millions of people renovate their homes and shop for Christmas presents. You have to make sure that your campaign attracts the largest number of buyers before the competition catches their attention.

Don’t waste any time, follow these simple steps to create a successful Christmas campaign:

Define the goals of your campaign and its target audience

First, you need to determine what you want to achieve with your campaign. These objectives will show the path you must follow, so they must be relevant, realistic, specific, viable, limited, and quantifiable. Then, you must define the results based on the strategies you are willing to apply.

Design a promotional plan

To carry out a promotional plan you can use:

  • Email marketing: To make the most of the holiday season, you must segment and personalize your emails with interesting promotions. This will make them stand out from those messages that are sent massively.
  • Blog posts: posting content is essential to attract buyers to your business. Be sure to publish topics that are relevant to your target audience and address them personally. Promotional posts are also recommended to call the interest of users.
  • Social media: If you already have material available, promote it on your social networks. You can share the content of your blog by adding links to your website. Back sure that the images, tweets, or Facebook posts are not repeated.
  • Pay per click: Paying for advertising is an excellent strategy for Christmas. It can even improve your inbound marketing strategy.

Develop a lead nurturing strategy

Before you move forward with the campaign, you have to design a lead profile based on your users’ behavior. Send forms and emails with your promotions to guide them through the buying process.

Use an automated computer program to make a follow-up and continue to interact with your customers via email. Continuity and progress assessment is very important for lead nurturing.

Launch the campaign

Now that you have defined all the elements (web page, blog promotions, a lead nurturing tactic, etc.), it’s time to launch the campaign.

It is convenient to make a pre-launch before starting the promotions. Reviewing your strategy will allow you to detect flaws in the process and make sure that everything goes as planned.

Measure out and report the results

As the campaign progresses, measuring and analyzing the results will let you evaluate your performance and will help you learn in the future.

If you liked this article, leave a comment on our social media. Tell us how is your Christmas campaign going.

 

Generate engagement with a christmas campaign

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Malbin Rodríguez

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